But what if some of these tools ACTUALLY worked to improve the productivity of your organization? I recently wrote a blog about some of the devices available on the Twitterplatform. Twitter is becoming one of the most talked about social media networks around. Your orgainzation might even be able to benefit from the new Twitter Invite Tool, you can check out a summary about it on my blog What the Tweet?. I look forward to your comments and suggestions while visiting my blog.

This could quite simply be a portion of your website, and a signature on every response with your org/title.

Focusing on contributing encyclopedic knowledge in areas that your association has expertise is a great way to use Wikipedia. I hope you’ll let us know how it goes!

Your question is a good one and speaks to an important quality you have … caring about doing the right thing for your employer.

My sense of this is that a new employee needs to underscore to those who hired him or her that he/she is the genuine package they thought they hired. And i feel that that can only happen once difficult decisions are made by that person. Whether it is letting someone go or recommending a bold new initiative, it has to be action beyond day-to-day duties and responsibilities.

However, those actions need to be carefully thought out and planned. You need to do your homework before proceeding. And with that said, I think it is the prudent thing to do to ensure you fully understand current policies and practices before you formulate a plan for change.

Related, it will strengthen your presentation of that plan (to your superiors) if you can relate clearly and accurrately the full transition … from what is today to what you propose for the future. You need to justify the actions you propose, and that can only happen if you clearly understand the falicies of current practices.

I hope this helps, Caron. Keep on asking questions and keep on caring about the decisions you make. Just don’t overthink things however. Do your homework and make informed decisions … that’s what it is all about.

Good luck, Caron!

Steven

How about taking more of a personal approach and encouraging individual members to blog about it, comment on other people’s blog posts, and otherwise spread the word on an individual level? That way the response isn’t coming from the association, it’s coming from individual members who are free to express themselves and their own personal opinions. You could provide media and/or social media training and empower them to get their message out there.

I would think that a website that serves as both a resource and maybe some sort of publishing system (such as a blog) to draw attention to inaccurate information in the press could be useful. With a limited budget, the added social benefit of a log system would help spread the word about the cause.

As a professional who sources out printing, I understand how hard it is to find accurate information about the environmental impact that packaging products produce. I think that your concerns are valid and I think you have found the opportunity too create a wonderful resource that offers true value to our members.