Reactive Social Media Plan: Is It the Way to Go?

So yesterday I spend almost the entire workday reading and thinking about how to make a social media plan for my association. It was a tough nut to crack because just about everything I can find out there (meaning in the great big internet) was about how to design a social media for your members [...]

Bad Press Is Driving Me Crazy

I’ve been at my current association for a few weeks now and mostly I’ve been learning new things: new procedures, new responsibilities, and a whole new (for me) industry. But now, as I start to get comfortable with the day-to-day,  I am starting to feel the need to be a little more proactive when it [...]

How Much Information Should Be Free?

Recently I convinced my association to change the way we publish our magazine online. In the past, we would convert a portion of the magazine to a text file and build individual html pages for each article—reformatting as we went along.
As the person who did this, I can tell you it was a time consuming [...]

Don’t Hand Your Your Members a Rake When They Need a Hammer

“There are so many things to do in social media and such little time to do it because if you don’t do it someone else will and you’ll lose members and…” (okay, take a breath).
This is the subtle message I hear about social media and associations when I attend conferences, go to workshops, read articles, [...]

Back From the Abyss (Was I Ever Really There?)

I might be a web communications specialist, but surprising, I can be digitally out-of-touch at times (unplugged). I have a cell phone, but I am too cheap to pay the $1.50 per or so it costs to connect to the Internet and I don’t have a laptop (never really needed one as my job doesn’t require a [...]