Reactive Social Media Plan: Is It the Way to Go?

So yesterday I spend almost the entire workday reading and thinking about how to make a social media plan for my association. It was a tough nut to crack because just about everything I can find out there (meaning in the great big internet) was about how to design a social media for your members [...]

Wikipedia Smickapedia

This week Wikipedia came to bother me. “All” associations should have a presence in Wikipedia, right? Aren’t we told that at conferences and in publications? Isn’t it “common knowledge” among the social media savvy? (Who knows, maybe it out of vogue now, it’s been a few months since I attended a conference). It’s on my [...]

Bad Press Is Driving Me Crazy

I’ve been at my current association for a few weeks now and mostly I’ve been learning new things: new procedures, new responsibilities, and a whole new (for me) industry. But now, as I start to get comfortable with the day-to-day,  I am starting to feel the need to be a little more proactive when it [...]